Being Creative with Associative Thinking

The Unconscious Observes and Comments In earlier posts, I have written about synergistic thinking, the deliberate combining of logical (linear) and associative (non-linear) thinking. Logic is a product of the conscious mind and as such it is a thinking tool we all, with varying degrees of skill, deliberately employ. Associative thinking is how the unconscious…

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Synergistic Thinking

Creative thinking requires the skilful blending of linear and non-linear thinking. In more commonly used language, this means we must combine logical thinking with associative thinking. Before we go on, let us be clear that associative thinking is not the same as intuition. Associative thinking brings related ideas and events together in imagination or memory…